Miso

The promise that research holds is often not realized by the companies that create it. Development of breakthrough technology does not always lead to breakthrough product sales, even over a long period, and competitors often appropriate and commercialize new technologies more nimbly than the firms that paid to develop them. Miso provides strategic technical and commercial consultancy to innovators and their Venture Capital or Private Equity investors.

Our experience of working in both the technology and marketing domains enables us to evaluate the level of innovation of a target along with their market-readiness. We often highlight channel and partnering opportunities not already identified in the target\'s business plan.

Eschewing reliance on traditional analyst's reports with hockey-stick graphs of ever-increasing market size, our due diligence reports focus on the structure of the target market, the main players, the pressures to innovate and the likely responses to disruptive entrants. We are skilled in highlighting strategic opportunities for small companies to partner with existing players without losing competitive advantage. Our reports always identify exit opportunities and the likelihood of future capital requirements.